Thursday, February 10, 2011

The Setback ...everything doesn't always come up roses



One of my preliminary sketches for a project hit the mark so well, that the AD felt it was fine "as is" to be used as the final art for the poster project. All I had to do was add in some color effects digitally and the brush drawing was ready for the designer. Hey! Why spend excessive time working on the final art stage? (This is a rare occurrence for sure.) My original intention was for the final image to be more "rendered" but the simple, rough and irregular line quality in the sketch seemed to reflect the raw quality of the play's content quite well, so we went with it.                                                                                                            
This drawing was created with black gouache and brush on paper, scanned into Photoshop with simple washes of digital color applied on a separate layer. I also created the hand lettering for the title "the setback" in Adobe Illustrator, which was then imported into the Photoshop file. Posted here is one of early poster design comps.

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