Friday, August 20, 2010

Mathlete or Maestro? Pick Your (Brain) Side!


See all my portfolio samples at stevensalerno.com

Recently I worked with art director Chuck Beard of Pittsburgh Magazine on a spread image for an article about which side a person's core personality is wired, the right-side or left-side of the brain. This specific article is a guide to the various majors offered by colleges and universities ...and where these areas of study fall within the brain-side spectrum.

With this illustration I moved a bit away from my usual whimsy-based style... mostly because of the manner I rendered the large head in the image, which is more traditionally structured in an academic sense, plus because of the photographic-based little icons seen within the brain halves. Mixing photographic elements within my illustration is a tact I never use, but it seemed called for here because of the quasi-serious nature of the article, so I just went with it. I posted the basic image without the icons (bottom) and the full version with the icons and other graphic elements I created in position, which is how the art director used it in his page design (top).

The image was created with black (and white) gouache and brush on a gray paper, then all the color and various little graphic elements were created in Photoshop in layers. All the icons with the brain are object photo vignettes also enhanced within Photoshop.

I guess for all those who are left AND right brained equally combined in one personality, they would have to enter through the mouth in this illustration!

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