Monday, June 10, 2013

BOOM! -is released this week by Disney

cover of BOOM! -illustrated by Steven Salerno   visit stevensalerno.com

My most recent illustrated children's picture book, BOOM! (written by Mary Lyn Ray/published by Disney's Hyperion Books) will be released tomorrow.

It's a comfort story, of a brave little dog (Rosie) who isn't afraid of anything in her daily life, that is except for thunder and lightning! Last weekend the New York Times Book Review reviewed the book, along with three other picture book titles also having a 'rain' or 'storm' theme. This is my first book for Disney.

Here is the link to the book review.

And here is the link to my previous post on the making of the illustrations for BOOM!

Visit stevensalerno.com to view many of my other picture books for children, including
Brothers At Bat -which was a New York Times Book Review Notable Picture Book for 2012

Thursday, May 23, 2013

ARNIE

ARNIE by golf artist Steven Anthony Salerno   visit sasgolf.com

Aside from my long career creating illustrations in my known style for magazines, advertising, children's picture books, packaging, etc... I also spend a lot of my time creating golf art -an expression of my life long interest in the great game of golf. Posted here is one of my most recent drawings... yet another image of one of my favorite players of all time, Arnold Palmer.

Visit my golf art gallery site, sasgolf.com to read about my relatively new venture into golf art, and see many more samples of my limited edition golf art prints available for purchase.

I created this image entitled ARNIE, first by drawing the figure of Palmer using just a somewhat blunt black oil crayon... just a straight forward traditional rendering... then I scanned my drawing into Photoshop where I digitally manipulated the black color of the crayon line so that it was now a saturated blue. Then I added a hyper-flesh tone to his face, hands and arms with a digital brush. The last steps were to embed the drawing onto the background, which is comprised of distressed paint on a wood panel, including the stenciled lettering of the name PALMER. The resulting "look" is of a traditionally conceived drawing, but the manipulations and layering in Photoshop gives it a modern pop feel overall, representing that Mr. Palmer is a link between older traditions and values with the contemporary game of today. 

Visit sasgolf.com to view all my available golf art prints.

Visit stevensalerno.com to view my illustration portfolio samples.

Saturday, February 9, 2013

BOOM! ...a new picture book


This year the picture book BOOM! will be released by Disney (Hyperion Books), my 19th illustrated book! (as I write this however, I am not sure if the book is slated for a spring 2013 or a fall 2013 release date...)

Visit stevensalerno.com to see my many other children's picture books, as well as other samples of my illustration art for advertising, packaging, magazines, etc..

cover of the new picture book BOOM!  visit stevensalerno.com
BOOM! is written by Mary Lyn Ray and is the story about a feisty little dog named Rosie who is not afraid of anything in her cozy life... well, not afraid of anything except for thunder! Like most dogs, Rosie understandably becomes unglued in the presence of loud claps of thunder and flashes of lightning!

When this story manuscript was initially offered to me by Disney (Hyperion Books) editor Kelsey Skea (it turns out she and I are both originally from Vermont), I told her that I'd get back to her in a few days as I needed some time to contemplate taking on the project. But in reality, I pretty much instantly knew I was interested in illustrating this particular story... it was well written, and essentially I am a sucker for drawing dogs! 

The title of the manuscript at the start was "The Dog Who Was Afraid of Thunder" -and the little dog character did not even have a name yet. I expressed that the title unnecessarily gave away the entire theme of the story without even having to look at the first page... but it turned out that the title was just a temporary title anyway. So, by the time I had completed the entire process of creating the sketches and final artwork, eventually the author and the editor landed on the official final title of BOOM! -which I thought was perfect.

For anyone unfamiliar with the picture book publishing process, once the publisher contracts a story from the writer, then hires the illustrator they feel will be a perfect match stylistically with the text, it then takes about 6 months (for me) to get the final sketches and final artwork completed and approved. Once I submit the final artwork to the publisher's designer (for BOOM! it was Tyler Nevins), it then takes time for the designer to finalize the book's design in preparation for the printer... and then even more time is needed to get preliminary color proofs printed and adjusted before the book can then be produced for the first edition print run. 

This is a simplified account of course. There is a lot of communication between myself, the editor, and the designer all throughout the time I am working on the sketches and final art. Most people think the writer is also in the loop during the sketch/final art process, but generally they are not ever involved at all, in the same regard that the illustrator has no input on the text. The magic is in the editor having the special talent to find the right illustrator for the right story, and the end result seems as if writer and the artist worked together closely from start to finish, but in reality they are two very separate entities that get fused together in the final printed book. In all, my guess it is about 18 - 20 months for a picture book see the light of day and be available to purchase in stores and online. (Of course, this process time frame does not include whatever time it took the author to write the story!)

Posted here are some sketches and final illustrations from the book...  
^ initial concept doodles directly on story manuscript     visit stevensalerno.com
^ initial concept doodles directly on story manuscript     visit stevensalerno.com
The above two images are the actual printouts of the story manuscript I received initially from the editor. As I read the story I also immediately begin the process of doodling my gut feelings as to how I will depict the actions and scenes, etc... The drawings are very tiny (maybe 1" x 1.75"), very crude, just to get the bare essence of the what the final illustration might be.

^ study of main character, Rosie. (crayon)      visit stevensalerno.com
^ multiple studies of main character, Rosie. (crayon)      visit stevensalerno.com
^ a color study of main character, Rosie. (gouache)      visit stevensalerno.com
The three images above are initial sketches of the main dog character, Rosie, to determine her final look. In the text she was described as small and brave -but there were literally no physical descriptions as to what the dog looked like at all. Which was great for me because I could be the one making the decision as to what she looked like. As you can see I settled on making Rosie kind of a hybrid blend of bulldog and pug. My reasoning was that if I made her a breed of dog which automatically kind of looks "brave" due to the inherent visual look of the breed, then it would be a bit more comical when she falls apart upon hearing loud thunder. In other words, if I had made Rosie a thin, nervous type breed of dog to begin with, there would not have been as much comic impact when she gets unnerved by the thunderous noise.

^ detail of storyboard sketches for entire story (ink)      visit stevensalerno.com
^ single storyboard sketch (ink)      visit stevensalerno.com
The two images above are from the rough storyboard I create of the entire story, to decide exactly how I will stage each page scene, to see how all the images flow together, as well as to begin positioning where the text will be placed relative to the illustrations. These rough storyboard sketches are purposely very small, about 3" x 5", so that I can make complete changes to an entire scene quite quickly. The bottom sketch (dog running alongside bike) is a view of one panel from this rough storyboard.

^ preliminary sketch (crayon)      visit stevensalerno.com
^ revised final sketch (crayon, digital)      visit stevensalerno.com
Based on the finalized small rough storyboard sketch, I then create the full size first stage sketch (top image). Next I create the full size revised final sketch (bottom image), which is the version presented to the editor and art director for their review. These full size sketches accurately indicate the gutter position and the exact dimensions of the final page trim size of the book. 

When all these "revised final sketches" are presented to the editor and art director it allows them to clearly see exactly how I intend for the book to be illustrated, as well as indicating my suggestion where the text should fall relative to the art images. I never create color final sketches, as I want to feel free to work out the colors as I am creating the final artwork... however, as I am doing all the preliminary sketch work I am pre-planning the colors for the final art images in my mind. I think with BOOM! the only discussion about color I had with the editor during the sketch stage was that the color of the dog Rosie was definitely going to be white. Since the text never indicated a specific color for Rosie, I therefore had my choice... and chose white specifically because I knew it would be much easier for white to work really well with whatever other colors were around it.

^ work in progress of final art (gouache)      visit stevensalerno.com
Once the editor has approved of all my revised final sketches, I can then proceed with starting all the final art images... With BOOM!, rather than creating each illustration as a fully comprehensive painting, instead I create each illustration by drawing and painting independent components from the scene and then compiling them in Photoshop and adding some digital color. The image above is the final gouache line painting of the dog Rosie in progress (based on the revised final sketch just above it). The dog, the boy on the bike, the background, and even the little houses seen along the horizon line were are created as separate art, scanned into Photoshop, then composed all together to create the final illutration "scene." 

^ detail of final art (gouache, crayon, digital)      visit stevensalerno.com

^ full final art scene (gouache, crayon, digital)      visit stevensalerno.com
The above two images are of the final illustration. As you can see, the final art follows the revised final sketch very closely. By creating all artwork of the elements within the scene separately, and then composing them in layers in Photoshop, it gives me flexibility to re-position things, re-size things, try various different color choices, etc...  but because each element was actually still drawn/painted by hand, the overall final look seems as if I painted the entire scene all at once, in the traditional way.

^ preliminary sketch (crayon)      visit stevensalerno.com

^ preliminary sketch detail (crayon)      visit stevensalerno.com

^ final art on top of sketch (on lightbox)      visit stevensalerno.com

^ final art detail (gouache, crayon, digital)      visit stevensalerno.com
The four images seen above are all from the scene where the police and fire department respond to a cat caught up in a tree... which is actually not based on text in the story at all. The text states that Rosie is not bothered what-so-ever by "postmen, garbage men, policemen, or firemen." So, I had to figure out a logical (yet charming) way for all these various characters to be at the same place at the same time. So I created a visual side bar of the "cat caught up in the tree" just to get the police and firemen to show up in the scene, which already included the garbage man and the postman. The top two images are the preliminary sketch (you can see that I am cutting and pasting in various elements of the scene until I get the sketch just right!) 

Once the final sketch is determined, I can then proceed with the final art... the third image above is a detail view the the final sketch on my light box, with the watercolor paper taped on top of it and I am beginning to draw the scene of the firemen and policeman standing near the mailbox. Once I complete it, this final art element will be scanned into Photoshop and composed together with the other elements from the scene. (as described in the "dog and bicycle" scene shown at the top.)

The bottom image is a detail view of the final completed illustration showing the cluster of characters standing near the mailbox. It is gouache, crayon and digital.

^ detail of storyboard sketch (ink)      visit stevensalerno.com
^ storyboard and preliminary sketch (crayon)      visit stevensalerno.com
^ preliminary sketch (crayon)      visit stevensalerno.com

^ revised final sketch (crayon, digital)      visit stevensalerno.com

^ detail of revised final sketch (crayon, digital)      visit stevensalerno.com

^ detail of final art scene (gouache, crayon, digital)      visit stevensalerno.com

^ detail of final art scene (gouache, crayon, digital)      visit stevensalerno.com

^ full final art scene (gouache, crayon, digital)      visit stevensalerno.com
The eight images above follow a sequence from the rough storyboard sketch, to the preliminary sketch, the revised final sketch... to the final completed illustration. You will notice that in the instance of this particular scene, the only significant difference between the preliminary sketch and the final revised sketch was the slight expression change in the dog's face. As described earlier above, my process is to draw and paint the various elements from a scene separately, scan them into Photoshop, then compose them all together to make the final illustration. In this case, the green grass background was painted separately, the tub and water was painted separately, the bubbles and soap were painted separately, the hose, brush and bottle were painted separately and the dog and boy were painted separately. All these various elements were scanned and layered in Photoshop, digital color enhancements were added, then the file was flattened to create the final illustration for the publisher. So in essence the true "final art" is the printed book page. For this spread, the story text appears in the upper left side where the light patch of green was created specifically to hold the type.

^ preliminary sketch detail (crayon)      visit stevensalerno.com

^ work in progress of final art (gouache, crayon)      visit stevensalerno.com

^ work in progress of final art (gouache, crayon)      visit stevensalerno.com

^ final art (gouache, crayon, digital)      visit stevensalerno.com
The artwork in the book consists of full page scenes, double spread scenes, as well as various vignette images... the four images shown above are of one of these small vignettes, in this instance of Rosie peacefully asleep in the bed, not in the least afraid of the dark. At the top is one of the early rough sketches, the next two images are of the final art in progress, and the final image is the completed final illustration. This small vignette was also repeated on the cover's inside jacket flap.

^ work in progress of final art (gouache, crayon)      visit stevensalerno.com

^ detail of final art (gouache, crayon, digital)      visit stevensalerno.com

^ work in progress of final art (gouache, crayon)      visit stevensalerno.com

^ detail of final art (gouache, crayon, digital)      visit stevensalerno.com
^ work in progress of final art (gouache, crayon)      visit stevensalerno.com
The above five images show final illustrations in progress, and below a couple of them are also the corresponding final completed illustration. 

As I stated at the start of this post, I am not sure if BOOM! is being released by Disney (Hyperion Books) this spring, or later in the fall of 2013. But be on the look for sometime it this year. (These sneak peek images of the book certainly do not give away the plot or the ending!) 

So, if you have a young child who is afraid of thunder (or even if you are still hanging on to some childhood fear of thunderstorms), Rosie's tale will help alleviate the anxiety about the loud noises and flashes of light. Or, even if you simply just love dogs, you'll enjoy this book. I certainly had fun creating the art... and it shows in all the final pictures. 

Visit stevensalerno.com to see my many other children's picture books, as well as other samples of my illustration art for advertising, packaging, magazines, etc...

Wednesday, January 9, 2013

What Would Abe Do?

I am constantly doodling... and I guess because of the current Spielberg film, LINCOLN starring Daniel Day Lewis, being on my mind, I recently made an ink doodle of an exaggerated Abe Lincoln, tall and thin, looking very contemplative... I scanned the drawing into Photoshop, and cleaned up the image. 

Then, because of the shooting of children and teachers at the Sandy Hook Elementary School in Connecticut, I've been pondering what our early politicians might think about the current state of gun violence in American society (specifically regarding our "right to bear arms" and automatic assault weapons). So, I drew an image of an AK-47 with an American flag sticking out of the barrel... and also scanned this drawing into Photoshop and added it to my image of Abe Lincoln. Next, I added digital color... with the red of the flag's red stripes bleeding down the gun and making a pool of red on the ground... obviously suggestive of blood. The two images combined create a conceptual image reflecting the current debate on the issue of automatic weapon ownership, the increased instances of mass murder shootings, and if gun ownership rights as it was initially intended by our political fore-fathers needs a major overhaul relative to today's society.

Even though I do not create these kind of social/political drawings anymore as part of my regular illustration career... they are still interesting to create, even if they are just for myself. Most art directors today don't realize that back in the early 1980's I created many social/political illustrations for the Op Ed Page of The New York Times! (see an earlier post about this)

However, (sometimes) what is old is new again... and if you visit my illustration web site, click on the NEW STUFF portfolio section where you will see that these new images are indeed looking a bit like illustrations I created 25-30 years ago... moodier and darker in feel. Take a look.

Visit stevensalerno.com to see all my portfolios, children's picture book samples, etc...

What Would Abe Do? by Steven Salerno     visit stevensalerno.com





Sunday, December 16, 2012

interview with Steven Salerno

illustration by Steven Salerno  visit stevensalerno.com
For the fall 2012 on-line issue of Creating Linus arts magazine I was interviewed about my career in illustration... click here for the link. The interview gives a brief overview of the path of my career, up to the current point in time where my style is going through another evolution. 

Visit stevensalerno.com to view all my illustration portfolios, children's picture books, etc...

Tuesday, August 28, 2012

The Life of a Doodle

In my portfolio section named NEW STUFF at stevensalerno.com ...some of the illustrations posted there are indeed for published assignments, but many are images I created on my own, as part of the process to introduce a "new" style of creating illustrations, different than my expected "whimsical" manner of styling illustrations that most art directors over the years have come to know me for, especially with the many children's picture books I have illustrated.

I have received many terrific comments on these "new" style images of mine, done in a darker, moodier manner. (but they really are not new at all.) Actually they are a resurrection of the dark, moody style I had at the very start of my illustration career many years ago! Click here to read an earlier post on this subject.

My process for creating most of these new images is that I actually start out just doodling (ink on paper) random faces and figures... then when one captures my attention, I see it through by completing the doodle of the character fully. Because it is a doodle, without any pre-planning or light under sketch... it is spontaneously drawn and mistakes occur. For example, I might be drawing a hand, and make an error...so I will just drawn another hand, and then another until I get it right. Once the various elements of the doodle are done, I scan everything into Photoshop and then "correct" my mistakes within the doodle. By resizing parts, erasing parts, repositioning elements, taking out a poorly drawn hand or face and replacing it with another hand or face I had drawn successfully, etc... Once the image is finally composed, I then create additional layers with painted textures done with gouache to add atmosphere and setting to the image, as well as add digital color.


above- the original ink doodle drawing of the boy character (on right side)
above- additional ink drawings, of the imp character and the dog


Posted above (top) is the raw doodle I recently created while I was watching TV. Initially I started drawing a female character (the larger character on the left with the outstretched arm) but it was so terrible that I quickly abandoned it and then began the doodle of the unusual boy character with the odd hairstyle (on the right side) holding the tea cup. You can see that I made a mess of his hand holding the tea cup, so I repeated creating his hand, and the better version can be seen just above the female character's head. Once I had finished drawing the boy character, I started imagining who he was... and so drew a mansion as if it were his family home (far left). I even scribbled in his name: Filbert Hieronymus Mann, and imagined he was the son of a wealthy and eccentric inventor. I then scanned this raw doodle into Photoshop to begin the process as described at the top.

above- the final image... that is until I then wanted to add more elements

above- the final image... with the imp and dog characters added

Posted above (top) is the finished art image... having added in the background texture and the additional digital color. The large trees on the left side were actually line art I had already created for an assignment, and felt they would work well for this spontaneous image as well, so I brought them into the Photoshop layers and reworked them a bit. I liked the final result... 

(above bottom) But after setting with the "completed" image for awhile, I then decided it needed more embellishment, to give it a deeper feeling of a real story behind the image. So I then added stronger shadow to the tree area, added the suggestion of clouds at the top of the sky... as well as modifying the size of some of the background row trees. Then I inserted additional drawings I had created of an imp character, a majestic Great Dane type dog, a tea pot, and a kind of blunderbuss gun. I scanned all these additional drawings into the layered image, tweaking their size and position until they fit into the scene perfectly. 

It is such an interesting image, that I am tempted to begin writing a story around it...

Visit the NEW STUFF portfolio section on stevensalerno.com to view many more of my new images.



Friday, July 27, 2012

SALTY assignment

I have worked with Pam Winn, the Associate Art Director at Fine Cooking magazine in the past... (The Art Director of the publication is Don Morris, who is also head of Don Morris Design here in NYC. Don and I graduated from Parsons School of Design together many moons ago, and I have worked on projects with him and his design team many times. ) So when Pam contacted me recently to work with her on another new assignment for Fine Cooking, I was looking forward to it.

This new project was to create an illustration for their Food Science section, on the subject of SALT, one of the five basic tastes we are all hard wired to detect on our palate: bitter, sweet, sour, savory... and salt. Essentially the article describes a bit of historical background on salt, as well as explaining the matter of fact science behind how salt affects our various foods (from meats to vegetables) in the cooking, brining and flavoring processes. Plus it provides a glossary of salt, so the reader can learn all the different types of salts available. In other words, the article I was to illustrate was a mini-encyclopedic spread all about salt. There was no call for having to derive at a conceptual image... but rather (no pun intended), merely arrive at a visual flavor using various iconic images of salt.

The article described the two main ways of extracting salt, the first from salt mines and the other from the seas... so I decided to create vignettes of these two different processes as vignettes in each corner of the required long horizontal space. To romanticize these vignettes, I chose a retro look, by depicting a lone rock salt miner and a lone sea salt harvester in action... rather than depict the modern machinery which does these jobs today. Then I elected to show probably the most iconic symbol of salt for western culture, the salt shaker. Then I threw in a salt molecule and steak, for varietal contrast. 


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Posted above is the initial doodle of my sketch idea, which I made as I was reading the article manuscript. At his stage I am really just scribbling... no concern for line quality because the art director will never see this stage. It is just to get the image in my head quickly out onto paper to begin to see how the various visual elements will work together (and relative to the article) as well as to begin to see
how things work within the required limitations of the compositional space.

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Posted above is the next stage sketch. It is actually five different sketches (the salt shaker, the salt molecule, the steak, the miner, and the harvester) which are all compiled in Photoshop to construct the formal sketch. I knew that I was probably going to keep the color palette for the final art image limited to mostly blues, so for these sketches I used blue ink pen, blue crayon, and blue pencil.

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Posted above is the official final sketch version which I initially showed to Pam Winn at Fine Cooking magazine. In this version I had also dropped in the blue textural background, which was created with brusk strokes of blue gouache on a roughly textured paperboard. The response was mostly favorable... they just felt that the words within the sketch could be taken out. I showed another version which included the hand wording (not shown here), but eventually it was decided that the words would indeed not be used.

visit stevensalerno.com
Posted above is the final illustration that was submitted for publication. The background was created with brushstrokes of blue gouache on a rough textured paper. The salt shaker was drawn with blue pastel with added digital color. The salt molecule was drawn with black crayon with added digital color. The steak was drawn with red oil crayon with added digital color. The rock salt miner and the sea salt harvester were drawn with blue ink pen on a smooth surface paper. The white color you see inside the salt shaker, the white color of the rock salt and the salt mounds, and the white color seen on the fatty part of the steak -were all created by "erasing" out the blue background, which was the bottom layer of the image during the layered stage in Photoshop.


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above: detail of the sea salt harvester

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above: detail of the rock salt miner

This SALT illustration falls into the category of the "new" style of images I have been creating thus far in 2012. (see the NEW STUFF portfolio section on my web site.) 

Many art directors know me more for the light, whimsical illustrations that I have created for many years now.... especially for all the children's picture books I have illustrated. This "new" darker, moodier, more realistic style of mine is actually just reviving my own style from when I first started illustrating many years ago. In other words, I am excited to be exploring my own style from the past, and making it new again. (of course, I am indeed still creating the whimsical illustrations too, specifically for my children's picture books. My next illustrated picture book, BOOM! will be released in 2013 by Hyperion Books, which is an imprint of Disney.)