Saturday, August 16, 2014

BOY ON A RED HORSE... a WORKBOOK promotional ad... sketch to completed illustration

Like most illustrators, I am having to regularly advertise my illustration style samples to art directors, design directors, art buyers and editors in all areas: advertising agencies, magazines, newspapers, publishing, etc... and I do so through a variety of promotional vehicles: portfolios on my illustration web site and blog of course, as well as a number of illustration industry web sites like workbook.com, folioplanet.com. theispot.com, illoz.com, and others... and social media sites like tumblr.com, facebook, etc...

I also promote my illustration business through email promos via mailchimp.com, snail mail postcards, and illustration directory ad books, such as WORKBOOK (which is sent out to about 15,000 art directors annually) This is the directory I have consistently advertised in since about 1992. I am required to create my directory ad pages for WORKBOOK about 6 months ahead of time to meet their production/printing schedule, so I just completed my latest directory ad image for the Spring 2015 WORKBOOK Illustration Directory book, which will be released in March 2015. (a companion WORKBOOK ad book will be released in fall 2015... and I will create that ad page art sometime near the end January 2015).

Sometimes I just use an existing illustration of mine as my WORKBOOK ad page, but most often I create a new illustration image specifically for the directory ad. I was doodling recently, and created an image of a boy on a horse... and liked it as there seemed something a bit mysterious about the two characters, so I decided, if developed further, it might be a good candidate as my next ad page. I thought as an ad for my illustration work, it possibly might catch the attention of some publishing AD's for book cover assignments...

I never really draw horses, but when I do, I enjoy it. And maybe doing so comes a bit easily for me because I know their shape quite well. My grandfather had a little farm, and he always had a handful of horses. He was born in 1907 (I think!) and as a young man had worked in the Adirondack mountains for a paper company, hauling giant cut logs out of the forests with his team of horses. And he also loved entering County Fairs in the Horse Pull contests, wherein weighed slabs of concrete were placed on sleds, then hooked up to teams of horses and the horses pulled the heavy weight to see who could pull it the furthest: 20 feet, 30 feet, 60 feet, etc... My grandfather raised Belgian Draft horses... which are a very big, strong breed....they weigh on average about 2,000 pounds! So they could really pull heavy weights! I remember as a kid helping in the barn and brushing and feeding the horses... and also riding on the slabs of cement on the sled when the horses pulled the sled around the track behind the barn! Anyway, I think those memories of horses helps me to understand how to depict their character and shape on paper.

The next step was to create a more refined sketch, and in the general dimensions of the WORKBOOK directory ad page size, which is 7.25" wide x 9.25" tall. This is the sketch you see below.  
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ABOVE
In this sketch I embellished upon the initial doodle -by adding in another tiny horse far in the background, and purposely kept the landscape horizon line very low to emphasize the height of the young boy sitting atop the big horse. This sketch was created with a black ink brush-tip pen, blue marker, and pastel on a scrap of lined paper.

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ABOVE
This is the final completed illustration, with the type treatment in place too (for the WORKBOOK ad page). You can see that I essentially kept the same basic composition for the final art image as indicated in the sketch... with only a change in the shaping of the cloud formations, and also decided to eliminate the little horse seen in the background and instead show a sailboat, and turned the rolling hills seen in the sketch into the sea. Whether it had stayed a little horse in the background, or is a small sailboat, it didn't really matter... essentially I just wanted to place something small in the background so as to show contrast in size, thus making the horse seem as big as possible within the composition, and to create a triangle of visual attention with the sailboat, the boy's face, and the horse's head.

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PROCESS
To create the final image, I taped my sketch on my light table, placed my heavyweight paper on top of the sketch and in pencil lightly redrew the image of the horse and boy... making on the fly improvement adjustments to the image. Then I used a brush-tip ink pen to draw the final image, using the light penciling underneath as my guide. Then I scanned the ink drawing into Photoshop... and in a multitude of layers began to finalize the completed look of the illustration... The background blue texture you see is a texture I created with color pencils which I also scanned and brought in as another layer. The foreground "ground" texture was another texture I created with pastel on rough paper. The yellow and red colors seen in the horse and boy were done digitally, as were the clouds and sailboat and sea. 

It was a very simple image to create technically, the only really work was drawing the horse in a minimal manner, and allowing the quality of the gestural line be a feature of the overall image, in other words not rendering the horse and the boy characters, but rather drawing them directly. What you do not see posted here, are the handful of attempted final inkings of the horse and boy which were not executed well enough, and ended up in the waste basket. 

Note: The sketch seen at the top was drawn without using any reference at all, because I know a horse's general anatomy well enough to certainly create a rough sketch image from just my imagination, especially a sketch that is virtually in silhouette... However, to create the final illustration I did indeed use a few photos of horse's head and legs for reference.

Visit stevensalerno.com to see all my portfolios, read my full bio, list of published picture book, client list, etc...

Monday, March 10, 2014

George's Fantastic Wheel -my upcoming illustrated picture book

In 2012 the picture book I illustrated, Brothers At Bat (written by Audrey Vernick/ published by Clarion Books an imprint of Houghton Mifflin Harcourt) was named a Notable Picture Book of the Year by The New York Times Review of Books... which was quite an honor considering only eight books were on the list. The true story about 12 brothers from New Jersey who made American baseball history, essentially takes place from the 1920's through the 1950's, so my accompanying period illustrations were reflective of those dates in time.

Brothers At Bat caught the eye of editor Christy Ottaviano (Christy Ottaviano Books, a division of Macmillan/Henry Holt Publishers) and she contacted me about a picture book project that she felt was a perfect match for me to create the illustrations for, entitled The Fantastic Ferris Wheel.

This is the true story (written by Betsy Harvey Kraft) of American engineer George Washington Ferris who created the first giant "observation wheel" for the 1893 World's Fair in Chicago... which was such an instantaneous hit with the public that it became known simply as The Ferris Wheel. So, in order to create the illustrations for this book, I had to submerge myself in all things 1893...

To put just the research involved for such a project into perspective, the most recent picture book I had illustrated, (BOOM! -released in 2013, and published by Disney's Hyperion Books) which is a story about a boy and his little dog that is afraid of thunder... To create the sketches for that book I only had to research TWO photographs for use as reference: a picture of a firetruck, and another photo of an orangutan.  In comparison, for the Ferris Wheel book, I had to wade through over 3,000 period photos to select the approximately 140 photos that I would use as general reference in creating all the preliminary sketches! 

I began the sketch process in September 2013 and finished in December 2013. I began the final art process on January 1st 2014 and will finish all the final art images near the end of May 2014. Posted here is one of the illustrations I completed for the book. It is a scene where the giant steel wheel is being constructed and people curiously gather to ponder the oddity of its design. Not only did I have to get the actual depiction of the wheel's construction process correct, I also had to observe the proper fashions and architecture of the day correctly as well.

Shown here is the (1) initial rough sketch, the (2) refined final sketch (which is shown to the editor) and also (3) the final completed illustration. I created the final art by making all the various necessary drawings: of the wheel, the scaffolding, the people, the background, etc... as well as painted background textures, then scanned all these elements into Photoshop, where I then compiled everything into my final composition, and added digital color, too.


George's Fantastic Wheel/ initial rough sketch   visit stevensalerno.com
ABOVE:
My initial rough sketch, which also indicates where the text will generally be positioned on the right side page following the curve of the wheel .
George's Fantastic Wheel/ refined final sketch   visit stevensalerno.com
ABOVE:
The refined final sketch, which is shown to the editor. Here the text is accurately
dropped into place too, to make sure I am allotting sufficient space within the art for the text.
In most instances I do my sketches in B&W only, and will work out the color as I execute the final art... however during the sketch stage I do indeed begin to plan how I will approach the color in the final art.

George's Fantastic Wheel/ final illustration   visit stevensalerno.com
ABOVE:
The final completed illustration. But since I will not submit all the final art to the publisher for a couple more months, I still might make slight changes to this illustration.

By far, the illustrations for The Fantastic Ferris Wheel are easily the most intense to create compared to any of the other 20 books I've illustrated to date.This is by virtue of having to get all the period references correct, but mostly due to all the scenes involving physical mechanics, architectural elements... etc. I am only at about the half way mark in completing the final art and I already physically feel like I have illustrated two books already!

The sad part... is knowing that George Ferris died just a couple years after the successful debut of his wildly popular invention, at the young age of 37. But indeed his vision lives on still to this day, as "Ferris Wheels" continue to be a part of our social landscape around the world and inspired the huge observation wheels of today, like the London Eye, and the Singapore Flyer.

Visit stevensalerno.com to see samples from my many other picture books for kids, as well as my work for advertising, product packaging, etc...







Tuesday, February 18, 2014

"Sleeping With the Dinos" (a NYTimes Travel section illustration assignment)

I've been creating illustrations on a freelance basis for the New York Times since 1980. Wow, time flies! I'm in my fourth decade of providing illustrations for this publication... amazing! Over the years my illustrations have appeared in the paper's various sections: The Op/Ed Page, Letters To The Editor Page, Travel, Business, Real Estate, Living, The Arts, The Book Review, The Sunday Magazine, etc... 

Recently I was called upon (by art director John Cohoe) to create a whimsical illustration for a Travel Section piece on museums around the world that provide many interesting after hour events for patrons to experience (see the 2/16/14 issue of the NYTimes) One such special event described was how the Museum of Natural History in NYC and London's Natural History Museum both offer the experience of actually sleeping over night in the museum, among the fossils, and dinosaur skeletons, and all the others creatures on display. I had my choice of picking any number of other museum experiences mentioned in the article to illustrate, but how could I pass up on the opportunity to create an image of sleeping with the dinosaurs?

Posted here are the steps I went through to make the illustration, though I have very much abbreviated the number of steps... selecting just the main stages. What you do not see are the varied number of very rough sketches I go through before arriving at the one I then show to the art director and editor at the Times for their approval. Nor am I showing the probably ten layers of adjustments I do within Photoshop to finalize the image.



Above ^
This is the initial pencil scribble/doodle I made while reading the manuscript from the writer... just a crude vision of the concept of a person sleeping between two enormous dinosaur skeletons

Above ^
This is the final rough sketch. I created it with black crayon and pencil. Here I have worked out the composition within the exact space given to me by the art director to fit within their layout design. Essentially the visual point was to depict a man in his pajamas calmly reading a book before retiring, dwarfed by the enormous and scary looking dinosaur skeletons... a study in odd juxtaposition. It is as if the man is oblivious to the oddity of the clash in scale and time.

 Above ^
This is the final rough sketch (with added color) which I then showed to the art director. I scanned my sketch into Photoshop and then quickly added in a textured color blue background, and erased out the area of the skeleton bones to reveal white, plus added in a bit of color for the pajamas and lamp light, etc... This is so the art director can see my general intended color scheme for the illustration. In this particular case I showed the color version of the sketch to the art director because it was so simple, but in many other instances I only show a B&W sketch to the art director because normally I resolve the final color choices as I work on the final art and not before.

 Above ^
This is the final crayon and ink drawing of the elements within the illustration: the human character, the skeletons, Big Ben in the background, the bed, lamp, etc.... I then scan it into Photoshop to create the added color and texture layers...

 Above ^
Here I have added in a textured blue background layer (that I painted with gouache), but I then cut out skylight shapes at the top and lightened this area to make the sky appear lighter than the inside of the dark museum. I also added in the yellow stars, moon and lamp light.

 Above ^
Here I have added in white color and light blue shading for the skeleton bones, the color for Big Ben, the man's pajamas, and added in some even darker blue shadowing on the back wall.


Above ^
In this detail of the man, you can see his meek character, and the subtle texture of the background. After completing the illustration and sending it to the art director... my only change I would have made if I had thought of it, would have been to add in a little sign next to the man with his name on it, maybe "Mr. Wallington."  (because the two dinosaurs each have their names on a sign near them.)

Visit stevensalerno.com to view my illustration portfolio, and to view my many picture books for children. Be sure to see the NEW STUFF portfolio section.

Saturday, November 2, 2013

MON PARIS... illustrating a travel article

On a somewhat regular basis over the past handful of years, I create small spot illustrations for the Westways group of magazines (which are the automobile AAA magazines) for their DriveSmart and TravelSmart columns. The Design Director I always work with is Eric Van Eyke... (see my earlier post about these assignments).

But recently, I was also contacted by the Westways Art Director, Lori Anderson about creating a full-page illustration for one of their feature travel articles on Paris, entitled MON PARIS. (I think it is for their January 2014 issue of Westways) I said yes to the project before even reading the manuscript, as I had been eager to work on an assignment for Westways other than for the small spot illustrations I usually do for the DriveSmart and TravelSmart columns.

The key to this travel article was visiting Paris and hanging out in one particular neighborhood and purposely not indulging in all the expected tourist venues, but rather enjoying the nuances of regular everyday life, like a Parisian. The writer describes people and things seen while sitting at the same neighborhood cafe each morning over cafe creme, croissants and reading the paper. It is this scene that I illustrated. 

Posted below is the sketch and final drawings I created. The final drawings were all scanned into Photoshop, and then positioned, modified, manipulated, and layered with color and textures, etc... to arrive at the completed illustration...


(above)
This is my initial sketch. It is simply a black crayon pencil sketch with just a bit of gouache color indicating the coffee. Of course, I go though an earlier much rougher version before this one, but the sketch shown here is the level of "tightness" in a sketch I like to show to an art director, because ultimately it saves time. If a sketch shown to an art director is too rough, they have questions about it which then prompts having the do a second tighter version anyway... so why not just give them that level right at the start. Particularly in the instance of working with an art director for a first time. The more you work with the same art director, the more and more you can get away with "sketch shorthand" because they begin to understand what your final art will look like, even from seeing just a very rough sketch.

(above)
This is what I then showed to the art director. It is my initial B&W sketch which I scanned into Photoshop and added digital color layers.... which as you can see I elected to use just monochromatic yellows/oranges in the background and limited full color in the foreground for the coffee cup and croissants. This sketch was quickly approved by the art director and editors, so I had the "green light" to proceed with creating the final art. 



(above)
This is a close-up view of the waiter character from the initial sketch.
(above)
Based on the preliminary sketch that was approved by the art director, this is the "final stage art" drawing of the foreground portion of the illustration, the cup of coffee, croissants, and the Le Monde newspaper. It was drawn with black crayon, and embellished with black gouache (with a brush).


(above)
Detail view of the croissant.


(above)
Based on the preliminary sketch that was approved by the art director, this is the "final stage art" drawing of the middle portion of the illustration. It is of all the characters seen sitting in the cafe, walking the sidewalks, and standing at the patisserie across the street. It was drawn with black crayon, black ink pen, and embellished with black gouache (with a brush). Some of the tones were created by smearing the ink line with a wetted finger immediately after having drawn the line.


(above)
Detail of the characters sitting in the cafe.


(above)
Based on the preliminary sketch that was approved by the art director, this is the "final stage art" drawing of two of the characters: the waiter and the woman seen at the top window watering her flowers. It was drawn with black crayon, black ink pen, and embellished with black gouache (with a brush). Some of the tones were created by smearing the ink line with a wetted finger immediately after having drawn the line. (The "mutton-chop" sideburns and pompadour hairstyle on the waiter was as described in the article!)


(above)
Detail of the waiter drawing.

(above)
Based on the preliminary sketch that was approved by the art director, this is the "final stage art" drawing of of the background portion of the illustration... the building facades, signs, etc...  It was drawn with black ink pen, and black crayon. As soon as I created this background drawing, I immediately knew I had made the line work much too dark... but did not worry, because I knew that once I scanned the drawing into Photoshop I could then manipulate the line to make it lighter.

(above)
This is a speckled texture I created, done by rubbing a toothbrush into slightly watery black gouache and then "flicking" the bristles of the brush with my thumb (held about 12" inches above the paper surface) such that a fine spray of dots hits across the paper. I also used a dark brown crayon to then draw horizontal streaks across the speckled texture. This texture was scanned into Photoshop and layered into my final illustration.
(above)
This is a view of all the above elements that I had scanned into Photoshop, which were compiled in layers to compose the final illustration scene. I altered the black lines of all the the middle ground and background objects/characters so that these lines were now more of a sepia/brown color instead of black. This was done so the "still-life" objects in the front (coffee/croissants/newspaper) rendered in black, would pop more in prominence. I also faded all the middle ground and background lines a little bit, to also make it all seem further back within the scene. On a new layer I added in the yellow color and "erased" some of the yellow (effectively creating white) to highlight the waiter and make the effect of the steam rising from the coffee. The "speckled" texture was added over the entire composition but then strategically "erased out" so that it remained in only some areas, like on the buildings and also streaked across the street a bit.


(above)
Next, I added a layer of darker orange to bring more graphic richness and definition... which I also used as the color of the coffee in the cup, to help relate the foreground with the rest of the scene. Employing such limited color in the middle ground and background assists in making a very
detailed/busy area of the image to become more unified, and brings some needed simplicity to the overall feel... and of course also acts as a way of bringing more attention to the foreground elements.


(above)
Here is the final illustration... with blues and greens and more yellow added into the foreground objects.

(above)
Detail view of the waiter and the woman sitting at the cafe with her little dog. Here you can better see how I orchestrated the use of the speckled texture sparingly. I love the subtle, simple descriptions of all the little characters seen in the background.


(above)
Detail view of the lovers kissing, and the old man carrying his baguettes. The street is Rue Vavin, and the cafe the writer was sitting at is named Cafe Vavin... and I think it is located in the 6th Arrondisement.


(above)
Detail view of the coffee.


(above)
I also created a small spot illustration of the Eiffel Tower, to accompany the large main illustration. It was created in the same step process as described above for the cafe scene illustration...

I am looking forward to seeing the final printed copy of Westways magazine, the January 2014 issue. Seeing the images in tandem with the words (within the designer's page design) for which they were created is what it's all about as an illustrator.


Visit my illustration web site, stevensalerno.com to view all my portfolio sections... make sure to see my NEW STUFF section and all my picture books for children!



Tuesday, September 24, 2013

creation of my next WORKBOOK promotional ad

For many years throughout my career, each year one of my self promotional tactics as an illustrator is to place a directory ad page with the illustration source book, WORKBOOK. In recent years their book size format changed, from being one large 11" x 8.5" book released to art directors once a year in the spring, to now being two smaller books formatted at 9.25" x 7.25" with one released in the spring and one in the fall season.

Posted here is a peek at my upcoming single ad page art I created, which will be released in the WORKBOOK spring 2014 book.... I call it "the cyclists" featuring a "high wheel" bike from the 1870's and also a sleeker modern bike of today. It is just a simple juxtaposition of the two eras. 

If you visit my web site, you see that I still create illustrations in my light. whimsical style, particularly for my food illustrations and of course for my picture books, but lately I have also been creating many illustrations in my "new style" (see the NEW STUFF portfolio section) which is actually a present day spin on how my own illustration style looked at the very start of my career a million years ago! -darker and more realistic. I wanted to place an ad in WORKBOOK which advertised the new style images of mine rather than the whimsical ones.

I am currently gearing up for a new picture book project, a non-fiction story on the life of George Ferris, who invented the Ferris Wheel for the 1893 World's Fair in Chicago. (He called his invention an "observation wheel" but the public nick-named the contraption the Ferris Wheel, and the name stuck.) And I plan on illustrating this book in my darker/more realistic illustration style. So recently I have been pouring through reference photos from the 1870's - 1890's in preparation for the book project, and was in love with some photos I saw of these "high wheel wheel" bicycles from the day, and decided to draw one, for use in my upcoming WORKBOOK ad.

Below are the various simple stages I went through to create "the cyclists" art image:


-completed ad page-   visit stevensalerno.com
above: here is the completed art image as it will appear in the 2014 WORKBOOK illustration directory. It is too small to see in this screen view, but there is white informational type bending above the upper bike's rear wheel, as well as along the rear frame of the bottom bike. The image was created by scanning into Photoshop my ink and charcoal drawings of the two bikes, then adding in texture and color digitally.

-"high wheel" ink drawing-   visit stevensalerno.com
above: this is the pen & ink drawing of the 1870's "high wheel" bike I created. The smudging you see was done by wetting my finger and smearing the ink line as I drew. The horizontal ground lines at the bottom were drawn with charcoal.

-detail-   visit stevensalerno.com
above: detail of the ink drawing. Near the beard you can see traces of my finger prints from when I smeared the ink lines as I drew. The photo reference I used was of a man with a beard, but I made up the uniform, bag, and flowing coat tails for dramatic effect.

-charcoal drawing of bike-   visit stevensalerno.com
above: My charcoal drawing of a modern day cyclist... To heighten the contrast with the 1870's bicycle, I purposely made this drawing with airy simple lines... loosely drawn and sketchy in appearance. I like that the frame of the bike was literally done with five strokes of the charcoal stick.

above: I scanned the ink drawing into Photoshop and positioned it at the bottom, and then also added in a scan of a textured paper to act as a background, and manipulated it's color into a kind of a dull mustard.


-composing bike images-   visit stevensalerno.com
above: Next I scanned the charcoal drawing of the modern day bicycle into Photoshop too, composing the two image as you see here, with the modern bicycle stacked on top.

-adding white color-   visit stevensalerno.com
above: I began the process of adding digital color in Photoshop by indicating the white layer first.


-adding digital color-   visit stevensalerno.com
above: In Photoshop I then digitally added in color on several different layers, using various "brush" tools and "erase" tools to get the effect I desired. I purposely used the same color blue for each cyclist's clothing... but with the modern day cyclist kept the color flat.

-manipulating background-   visit stevensalerno.com
above: In Photoshop I then manipulated areas of the background paper color to create a kind of hand-made looking digitized texture... you can see it in the upper left corner of the image above. I also designed the type positioning for the promotional ad by wrapping the info along the same curve as the wheel.

-completed art image-   visit stevensalerno.com
above: a view of the final art again, as it will appear as my promotional ad page in the 2014 WORKBOOK illustration directory.

Visit my illustration web site to see many samples of my illustrations for magazines, advertising, packaging, and children's picture books.


Wednesday, July 31, 2013

Characters for new children's picture book...

Thus far in my career I have illustrated twenty children's picture books... My first illustrated picture book was released back in 2000, Chicken Chuck -written by Bill Martin Jr., and my most recent picture book released just this past June by Disney's Hyperion Books is BOOM! -written by Mary Lyn Ray. (I've also illustrated three of my own titles, Coco the Carrot, Little Tumbo, and Harry Hungry!)

To see a list of all my published picture books, click here. To see a post on the making of my most recent picture book, BOOM!, click here.


visit stevensalerno.com and click KIDS' BOOKS

(above: the main character, Margot)

The usual process when working on a children's picture book is that a publisher obtains a story from an author, and then they (the editor, the art director, or design director) may feel my illustration style is a good match, so they contract me to illustrate the book. Once the contractual negotiations are settled, I get started with creating all the character sketches, and scene sketches for the entire story. Once I get approval on the final sketch stage from the publisher I proceed with creating all the final illustrations, cover art, etc... The entire time from when I first see the story, settle the contract, and complete all the sketches and final artwork is usually about six months... though I am working on other projects at the same time. Then the art director/designer may take another six months designing the book... In all it probably takes about 18 months from when an editor obtains a story to when the physical printed book actually becomes available in stores and on-line.
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(above: three of Margot's friends, Roger, Vincent, and Otto)
Not only am I always available to be contracted for picture book projects when editors are lining up author's stories with just the right illustrator... but I am also always writing my own stories and submitting them to the small circle of editors I have worked with at various publishing houses over the years. 

I recently had submitted one of my stories to a certain editor... a very minimally worded story, with just one sentence per spread. Rather than just submitting a text manuscript only to the editor (which I normally do) in this instance I sent a pdf of the entire story illustrated with my sketches. I did this because the images drive the story line, and for the text to make sense the editor had to see visuals too. And because my intention for the book is to have very minimally conceived images (just simple black line and one color) the sketches I provided were quite close to how the finished illustrated book might look.


visit stevensalerno.com and click KIDS' BOOKS

(above: Margot's friend, Melinda)
Long story short, the editor loved it.... but with a very big caveat. They were questioning the essence of the plot. They felt it was too thin and did not have enough depth. In other words, "we love it, but can you change it?" I felt the editor's concerns ultimately were valid, so I did change the plot. I rewrote the story, adding a significant plot twist. There is now a visual "surprise" to the plot which is important for the reader to not see coming... And to know if this "surprise" in the story will work effectively, I decided to not tell the editor ahead of time about any of the changes I was making to the story plot, so that when I re-submit the story again, they can experience the story in the same manner a young reader would. I felt this would be a terrific litmus test for the editor to experience.

So, right now, I am on the verge of presenting this "new" (revised) story to the editor. But rather than submit a pdf with the text and sketches again... I made the highly unusual decision to go ahead and fully complete all the final illustrations. I have no contract from the publisher, no advance payment... I just felt that for the editor to best be convinced that this book should be published, seeing the actual final look of the picture book via the final illustrations will (hopefully) impress them to do so. 

I did about 45 black crayon final drawings of all the characters in their poses for all the various scenes in the story. I am now scanning all these drawings into Photoshop, finalizing all the scene compositions, and adding one color digitally, plus the story text too. Next I will print out all the page spreads (I have a 9-color, large format printer in my studio) and will collate them into book form, so the editor will receive a "dummy book" of my story, but rather than containing mere sketches, it will have all the final illustrations.

visit stevensalerno.com and click KIDS' BOOKS

(above: the dog Buddy)
Posted here are some of the final crayon drawings of all the characters in the story, well except for one character... seen out of their scene context, and without the final added digital color. It is because of this very simple black-line and one-color approach for this one particular story that I went ahead and created all these final drawings... I never would have even attempted creating all the final art if the story called for more fully rendered and fully colored final illustrations as it would require far more unpaid time than I would be willing to commit to! As it was the simple final drawings I created for this speculative book project of mine took me a month to complete. Sure, it's going way out on a limb to spend the time making all these final drawings when I do not even have a firm contract at all... but I feel it is worth the effort and will ultimately work in my favor.

Note: I have purposely left out any description of the story plot, to keep it all under wraps until the day it hopefully sees the light of day as my next published children's picture book, #21.

To view all my images for kids, visit stevensalerno.com and click on the kids' books section 

Tuesday, July 16, 2013

-turning a random doodle into a finished illustration

I love to doodleSure I scribble the usual mindless spirals and abstract shapes... classic "while on the phone" doodles that meander on the page (or any scrap of paper) and are intermingled with message notes. But I also doodle character's faces of all types, or little silhouetted figures riding fantastic bicycles, etc... whatever randomly oozes from my brain to my pen point. Many times though these doodles end up as visions of odd alien creatures. So many now, in fact, that I added a portfolio section on my web site just to showcase these alien creations. Click here.)

Because I am well versed in drawing, and because I have been making images for about fifty-one years now (I started in earnest at age 4), I've had A LOT of practice to hone my doodling skills! They can be quite sophisticated at times. Some people think, upon seeing my doodles, that they are images which must have required a light pencil sketch underneath to get things started, or at least some photo reference...  But I assure you I pick up an ink pen and just begin drawing without a thought as to what will develop. No preliminary sketch, no photo reference. I merely draw from my imagination... which is the absolute best way for interesting things to happen.

In this post, I show you the original raw doodle, and then all the stages involved in turning it into a more rendered and polished final illustration:


original raw doodle

close-up of raw doodle
(1) above image(top)- 
While I was watching TV one night recently, with a pad of scrap paper in my lap, I first started doodling a couple random partial faces (see left side), then I drew a half-figure of a fairy-nymph creature (see center right, upside down). Then I began drawing the central figure of a woman: I drew her complete face with a short hairstyle, then proceeded to draw her entire figure wearing a kind of peacock-feather gown and high heels. At this point I was intrigued, but hated the face I had given her, plus her head proportion was too small. So, immediately to the side I redrew her face again, much better I felt, and because I had already given her a peacock gown, for this new face I gave her a hat with an exaggerated full feather. At this point I felt this doodle of the woman had potential to become a more completely realized full image, possibly an illustration I would add into one of my portfolios on my web site. So next I consciously drew a side table with a champagne glass and little Henry Moore type sculpture sitting on top. I decided to give this elegant woman a companion dog, and in the upper right corner you see I began drawing the head of a dog, but it looked like a badly envisioned sea-horse! -so I quickly abandoned it and then drew the little bulldog seen in lower right corner.

(2) I then scanned the raw doodle into Photoshop.

isolating main elements
(3) above image-
In Photoshop you can see that I "erased" all the superfluous side doodle images, leaving just the main character (plus her extra head!), the side table, and the little dog. You will notice that when I initially drew the side table as a prop for the woman, I only drew one leg on the table... this is because I knew that once I had scanned the raw doodle into Photoshop, I could then "grab" and repeat the one leg to make two more legs... which would give the two outer legs perfect symmetry! 

moving elements into position
(4) above image-
In this step I have moved the elements, to begin to compose the scene I have formulating in my mind of the woman standing in a room. Plus, you can see that I have erased her original head and inserted the 2nd head I'd created with the large feather hat. (The faint vertical lines you see on the left side are actually lines of type bleeding through from the opposite side of the paper... because I always doodle on used pieces of paper.)

final line art stage

(5) above image-
Here, I have repeated the one leg of the table, to create a second and a third leg, obviously by flipping, manipulating, adding some shadow tones, etc... Plus I have "cleaned up" any little lines from the raw doodle which clutter or do not properly define the form. Compare the shoes in step 4 with the shoes in step 5 and you will see how I "cleaned" the line forms. I added bows to her shoes as well as an additional section of her gown at the bottom, by drawing them with a simple brush tool in Photoshop. Now that the line art stage is essentially done, I can move on to creating the room environment!

added background tone
(6) above image-
In this stage I merely added in a background tone... by scanning a piece of aged paper with a grayish-buff color. This is done by placing it in on a sub-layer under the line-art layer but changing the setting of the line-art layer from "normal" to "multiply" -which allows the line art to then look like it was originally drawn directly on the aged paper.

white skin tone
(7) above image-
I created the effect of a light skin tone simply by erasing out corresponding areas on the aged-paper layer, as well as for the champagne glass and the dog too. A stage like this takes about 20 seconds (note: at this point there is also a third layer in my hierarchy of Photoshop layers while creating this image. There is an all white layer at the very bottom, which is why you see "white" when I erased out portions of the aged-paper layer! Get it?


beginning to add color
(8) above image-
On a new layer (sandwiched above the aged-paper layer but beneath the line-art layer) I begin to add washes of color digitally using a variety of different brush tools. I "painted" her dress, hair, gloves, feathers, stockings, and the side table.


...more color


detail of completed color on woman
(9) above image (top)-
More color: varying the tones and density... you can see subtle coloring in her face and on the dog, and highlights forming in the dress. Plus I drew a leash from her hand to the dog using a brush tool. Because of the woman's pose, which I had not pre-planned during the initial doodle stage... I am now wondering what she is doing. It seems she is looking in the distance, but at what?

adding in background architecture elements
(10) above image-
In the background I have made suggestions of window frames, merely by creating the shapes while in the aged-paper layer and darkening the value. Then I selected the interior pane shapes and mildly erased out the aged-paper tone revealing the white layer underneath... so it begins to give the effect of window glass. Easy!

adding in shadowy tones and and a floor carpet texture
(11) above image:
With this next stage I have brought in a texture that I had painted with gouache on a rough paper... it was positioned on a new layer beneath the line-art layer and the color-layer. I then just erased most of it away, leaving some vague shadowy effects at the top and to the left side, but also creating a hard edge cut of the texture along the bottom too, to make the carpet allusion. Now this young woman is concretely standing in a room!

adding in drawing of a building outsdie the window
(12) above image-
I borrowed a portion of a line drawing I had previously created for another illustration... of a stately country estate, and simply faded the bottom edge of it a bit as well as reducing the entire value of it, so that the saturation of the line was much lighter than the line work defining the woman, giving it the impression of being off in the distance. 

adding color to the country estate in the background
(13) above image-
A new color layer... adding only limited palette, light color to the country estate in the background. Perhaps the woman is waiting for someone, and she is giving a sideways glance out the window?

adding mirror and deepening tones of floor
(14) above image-
I created a mirror on the back wall (ellipse tool) and deepened the floor tone. Done! So, my initial doodle becomes a rather handsome period-piece illustration... something out of Downton Abbey!
I added it to my portfolio on my illustration web site... and who knows, maybe I will get a book cover assignment to illustrate some classic literature because an art director sees this post. 

To see a larger view of this completed illustration, click here. (If it does not link properly, you can visit my web site and then select the showcase section at the bottom of the homepage, and click on "Miss Ralston Went Unaccompanied." -which is the title I gave this drawing.

Visit stevensalerno.com to see all my portfolios -for advertising, editorial, picture books... and be sure to see the NEW STUFF section.