How Sweet it Is -The Bakery Square project

See full portfolio of illustration samples on my web site at stevensalerno.com 

I recently completed a project with Larry Fredette, Creative Director of Fredette & Associates in Pittsburgh on the advertising and other print promotions for a new commercial real estate development project named BAKERY SQUARE, near the corner of Fifth and Penn Avenues, transforming the former Nabisco factory into a mixed-use center that is quickly filling up with retailers and big-name corporations and institutions. The developer is Walnut Capital of Pittsburgh.

Posted here is the magazine print ad I recently completed employing the character of a baker as the visual anchor and tie-in with the site name. The baker is mixing the four catchy theme words of the ad copy, WORK, SHOP, PLAY, STAY. 

I also created a long horizontal graphic which was installed as a temporary "barrier art mural" at the site location... in fact this image was enlarged to a size of approximately 150 feet long by 20 feet high, the equivalent of about 2 stories high and nearly a city block long! See the architectural drawing depicting the side view of the massive renovated Nabisco factory and how my long outdoor graphic is positioned along the street level. The other images posted are details of this giant graphic image which has four themed panels engaging the four theme words: work, shop, play, stay.

I created the magazine ad image in Photoshop, but the long horizontal image was created in Adobe Illustrator (vector based imaging) at a proportional 20" tall x 150" wide, - which enabled it to then be scaled up by the design team to its final giant size without any loss of crisp edges and detail. At the bottom are the lamp post banners which were created pulling elements from the barrier mural art, and re-formatting them to fit the vertical composition. 

If you are in Pittsburgh, visit the site and send me some pix!

The New Emerald City

To see all my illustration portfolio samples, visit my web site. 

I guess the Emerald City in The Wizard of Oz was the first city to officially go "green." What most people don't know is that the giant flaming vision of the Wizard's face that scared the Lion enough to jump out the window, was actually solar powered. Glinda,The Good Witch of the North's flying bubble and The Wicked Witch of West's flying broom? ...yup, both were zero-emission transportation. (well, except when the Wicked Witch wrote Dorothy's name in the sky!) And not to mention all the walking, hot air ballooning, and horse-carriage riding everyone did to get where they wanted to go. 

Posted here is an illustration I recently completed for Pittsburgh Magazine, to appear on the cover and also with the feature article inside their next issue about the city going "green"... The illustration depicts a stylized skyline of Pittsburgh as the Emerald City (taken from the article's title). The illustration to be used with the inside article will also contain some additional icons and a rolling green carpet. The illustration was created by using some of my painted textures that I scanned into Photoshop, then merely made specific shapes of them with the lasso tool. I also used the airbrush tool and erase tool to complete the final image... oh, and certain shapes had their opacity levels altered and the "noise" filter effect was used as well. 

Now get out there and follow the green brick road to work tomorrow!